UI / UX Design
Rydhz Taxi
Rydhz is an affordable auto-rickshaw ride and delivery platform bridging commuters, small businesses, and drivers through a fair, tech-enabled ecosystem.
Year :
2024
Industry :
Software
Client :
Personal
Project Duration :
6 weeks
Problem :
The auto-rickshaw market in India is highly fragmented, leaving commuters with unreliable, inconsistent, and mostly offline booking options. Daily travelers, such as students and employees, often face difficulty in accessing safe, affordable short-distance rides. At the same time, small businesses like flower shops, tiffin services, and retail outlets struggle with the lack of an affordable and dependable delivery partner. On the driver’s side, high commissions charged by mainstream ride-hailing apps reduce their earnings and create dissatisfaction, highlighting the need for a fairer and more balanced ecosystem.
Solution :
To address this, a vibrant and cohesive set of promotional materials was developed, including posters, flyers, and social media graphics. The campaign leveraged bold, sun-soaked color palettes, playful typography, and dynamic imagery that captured the essence of summer fun.
Consistent visual elements and messaging were used across all materials to reinforce the festival’s brand identity and create a unified, easily recognizable look. The designs were tailored for both print and digital platforms, ensuring maximum reach and adaptability.
Challenge :
The main challenge was to create visuals that would appeal to a broad, diverse audience while maintaining a distinctive festival identity. Striking the right balance between energetic visuals and clear, informative content was essential to avoid overwhelming viewers or diluting key messages.
Adapting the campaign’s look and feel for different formats—ranging from large posters to small social media posts—required careful planning to ensure visual consistency and impact at every scale.
Summary :
Rydhz positions itself as an affordable, youth-driven, and trustworthy alternative in the auto-rickshaw ecosystem. By combining rides and delivery services within a single application, the platform creates unique value for commuters, small businesses, and drivers alike. With its focus on safety, transparency, and fair driver earnings, Rydhz stands apart from existing players. The long-term vision is to expand across metro and tier-2 cities, integrate electric autos for sustainability, and evolve into the leading solution for both last-mile connectivity and hyperlocal deliveries in India.
More Projects
UI / UX Design
Rydhz Taxi
Rydhz is an affordable auto-rickshaw ride and delivery platform bridging commuters, small businesses, and drivers through a fair, tech-enabled ecosystem.
Year :
2024
Industry :
Software
Client :
Personal
Project Duration :
6 weeks
Problem :
The auto-rickshaw market in India is highly fragmented, leaving commuters with unreliable, inconsistent, and mostly offline booking options. Daily travelers, such as students and employees, often face difficulty in accessing safe, affordable short-distance rides. At the same time, small businesses like flower shops, tiffin services, and retail outlets struggle with the lack of an affordable and dependable delivery partner. On the driver’s side, high commissions charged by mainstream ride-hailing apps reduce their earnings and create dissatisfaction, highlighting the need for a fairer and more balanced ecosystem.
Solution :
To address this, a vibrant and cohesive set of promotional materials was developed, including posters, flyers, and social media graphics. The campaign leveraged bold, sun-soaked color palettes, playful typography, and dynamic imagery that captured the essence of summer fun.
Consistent visual elements and messaging were used across all materials to reinforce the festival’s brand identity and create a unified, easily recognizable look. The designs were tailored for both print and digital platforms, ensuring maximum reach and adaptability.
Challenge :
The main challenge was to create visuals that would appeal to a broad, diverse audience while maintaining a distinctive festival identity. Striking the right balance between energetic visuals and clear, informative content was essential to avoid overwhelming viewers or diluting key messages.
Adapting the campaign’s look and feel for different formats—ranging from large posters to small social media posts—required careful planning to ensure visual consistency and impact at every scale.
Summary :
Rydhz positions itself as an affordable, youth-driven, and trustworthy alternative in the auto-rickshaw ecosystem. By combining rides and delivery services within a single application, the platform creates unique value for commuters, small businesses, and drivers alike. With its focus on safety, transparency, and fair driver earnings, Rydhz stands apart from existing players. The long-term vision is to expand across metro and tier-2 cities, integrate electric autos for sustainability, and evolve into the leading solution for both last-mile connectivity and hyperlocal deliveries in India.
More Projects
UI / UX Design
Rydhz Taxi
Rydhz is an affordable auto-rickshaw ride and delivery platform bridging commuters, small businesses, and drivers through a fair, tech-enabled ecosystem.
Year :
2024
Industry :
Software
Client :
Personal
Project Duration :
6 weeks
Problem :
The auto-rickshaw market in India is highly fragmented, leaving commuters with unreliable, inconsistent, and mostly offline booking options. Daily travelers, such as students and employees, often face difficulty in accessing safe, affordable short-distance rides. At the same time, small businesses like flower shops, tiffin services, and retail outlets struggle with the lack of an affordable and dependable delivery partner. On the driver’s side, high commissions charged by mainstream ride-hailing apps reduce their earnings and create dissatisfaction, highlighting the need for a fairer and more balanced ecosystem.
Solution :
To address this, a vibrant and cohesive set of promotional materials was developed, including posters, flyers, and social media graphics. The campaign leveraged bold, sun-soaked color palettes, playful typography, and dynamic imagery that captured the essence of summer fun.
Consistent visual elements and messaging were used across all materials to reinforce the festival’s brand identity and create a unified, easily recognizable look. The designs were tailored for both print and digital platforms, ensuring maximum reach and adaptability.
Challenge :
The main challenge was to create visuals that would appeal to a broad, diverse audience while maintaining a distinctive festival identity. Striking the right balance between energetic visuals and clear, informative content was essential to avoid overwhelming viewers or diluting key messages.
Adapting the campaign’s look and feel for different formats—ranging from large posters to small social media posts—required careful planning to ensure visual consistency and impact at every scale.
Summary :
Rydhz positions itself as an affordable, youth-driven, and trustworthy alternative in the auto-rickshaw ecosystem. By combining rides and delivery services within a single application, the platform creates unique value for commuters, small businesses, and drivers alike. With its focus on safety, transparency, and fair driver earnings, Rydhz stands apart from existing players. The long-term vision is to expand across metro and tier-2 cities, integrate electric autos for sustainability, and evolve into the leading solution for both last-mile connectivity and hyperlocal deliveries in India.