Branding
Juicy Shakes
When I began working on Juicy Shakes, my goal was to translate the essence of a refreshing, fruity beverage into a vibrant digital experience one that felt as lively and flavorful as the shakes themselves.
Year :
2024
Industry :
Food & Beverages
Client :
Juicy Shakes
Project Duration :
2 Weeks
Problem :
The brand initially lacked a digital presence that captured its identity. The packaging designs existed in isolation, and there was no cohesive way to showcase the product lineup online. The challenge was to create a visual system that unified the brand across all its milkshake flavors like Strawberry, Banana, Blueberry, and Chocolate. While preserving each flavor’s unique character.
I also noticed that many juice or milkshake brands relied heavily on stock imagery and repetitive layouts. I wanted Juicy Shakes to stand apart bold, minimal, and emotionally appealing — a design that communicates freshness at first glance.
The Approach
I started by defining the core visual identity:
A minimalist glass-bottle design with consistent typography (
SHAKES.as the brand signature).Distinct flavor color palettes — pastel pink for strawberry, yellow for banana, purple for blueberry, and rich brown for chocolate — to create visual clarity and memorability.
Clean, high-contrast layouts that placed the product front and center, ensuring it looked premium and modern.
For the website, I designed a series of interactive hero sections, each dedicated to one flavor. The concept revolved around the energy of the product — liquid splashes, bold typography, and playful color transitions. The large “JUICY” type in the background added both identity and motion, subtly guiding the viewer’s attention to the product.
Each section includes key details like flavor description and bottle sizes, giving the layout a marketing-ready structure while keeping it visually immersive.
Challenges & Solutions
Balancing Vibrancy and Minimalism:
Early prototypes were too busy. I solved this by reducing background distractions and focusing on one primary visual element — the shake bottle — supported by a consistent splash effect that conveyed motion and freshness.
Maintaining Brand Consistency Across Flavors:
Each flavor had its own vibe, which risked inconsistency. I established a unified design system — same layout, typography, and bottle structure — while using flavor colors to differentiate.Creating Realistic Product Visuals:
Since product photography was limited, I generated high-quality 3D mockups for each bottle. Each was fine-tuned to ensure realistic lighting, condensation details, and color accuracy, matching the tone of actual beverages.Designing for Emotion:
My goal wasn’t just to showcase shakes — it was to make people crave them. Through visual storytelling, I used smooth gradients, playful splashes, and high-contrast visuals to evoke freshness and indulgence.
The Outcome
The final design system unified the brand identity across all flavors and platforms, from packaging to digital screens. The website design now tells a cohesive story of flavor, freshness, and fun.
Each flavor page feels unique yet connected — a visual symphony of color, motion, and taste. The brand now reflects what it truly is: fun, refreshing, and deliciously modern.
More Projects
Branding
Juicy Shakes
When I began working on Juicy Shakes, my goal was to translate the essence of a refreshing, fruity beverage into a vibrant digital experience one that felt as lively and flavorful as the shakes themselves.
Year :
2024
Industry :
Food & Beverages
Client :
Juicy Shakes
Project Duration :
2 Weeks
Problem :
The brand initially lacked a digital presence that captured its identity. The packaging designs existed in isolation, and there was no cohesive way to showcase the product lineup online. The challenge was to create a visual system that unified the brand across all its milkshake flavors like Strawberry, Banana, Blueberry, and Chocolate. While preserving each flavor’s unique character.
I also noticed that many juice or milkshake brands relied heavily on stock imagery and repetitive layouts. I wanted Juicy Shakes to stand apart bold, minimal, and emotionally appealing — a design that communicates freshness at first glance.
The Approach
I started by defining the core visual identity:
A minimalist glass-bottle design with consistent typography (
SHAKES.as the brand signature).Distinct flavor color palettes — pastel pink for strawberry, yellow for banana, purple for blueberry, and rich brown for chocolate — to create visual clarity and memorability.
Clean, high-contrast layouts that placed the product front and center, ensuring it looked premium and modern.
For the website, I designed a series of interactive hero sections, each dedicated to one flavor. The concept revolved around the energy of the product — liquid splashes, bold typography, and playful color transitions. The large “JUICY” type in the background added both identity and motion, subtly guiding the viewer’s attention to the product.
Each section includes key details like flavor description and bottle sizes, giving the layout a marketing-ready structure while keeping it visually immersive.
Challenges & Solutions
Balancing Vibrancy and Minimalism:
Early prototypes were too busy. I solved this by reducing background distractions and focusing on one primary visual element — the shake bottle — supported by a consistent splash effect that conveyed motion and freshness.
Maintaining Brand Consistency Across Flavors:
Each flavor had its own vibe, which risked inconsistency. I established a unified design system — same layout, typography, and bottle structure — while using flavor colors to differentiate.Creating Realistic Product Visuals:
Since product photography was limited, I generated high-quality 3D mockups for each bottle. Each was fine-tuned to ensure realistic lighting, condensation details, and color accuracy, matching the tone of actual beverages.Designing for Emotion:
My goal wasn’t just to showcase shakes — it was to make people crave them. Through visual storytelling, I used smooth gradients, playful splashes, and high-contrast visuals to evoke freshness and indulgence.
The Outcome
The final design system unified the brand identity across all flavors and platforms, from packaging to digital screens. The website design now tells a cohesive story of flavor, freshness, and fun.
Each flavor page feels unique yet connected — a visual symphony of color, motion, and taste. The brand now reflects what it truly is: fun, refreshing, and deliciously modern.
More Projects
Branding
Juicy Shakes
When I began working on Juicy Shakes, my goal was to translate the essence of a refreshing, fruity beverage into a vibrant digital experience one that felt as lively and flavorful as the shakes themselves.
Year :
2024
Industry :
Food & Beverages
Client :
Juicy Shakes
Project Duration :
2 Weeks
Problem :
The brand initially lacked a digital presence that captured its identity. The packaging designs existed in isolation, and there was no cohesive way to showcase the product lineup online. The challenge was to create a visual system that unified the brand across all its milkshake flavors like Strawberry, Banana, Blueberry, and Chocolate. While preserving each flavor’s unique character.
I also noticed that many juice or milkshake brands relied heavily on stock imagery and repetitive layouts. I wanted Juicy Shakes to stand apart bold, minimal, and emotionally appealing — a design that communicates freshness at first glance.
The Approach
I started by defining the core visual identity:
A minimalist glass-bottle design with consistent typography (
SHAKES.as the brand signature).Distinct flavor color palettes — pastel pink for strawberry, yellow for banana, purple for blueberry, and rich brown for chocolate — to create visual clarity and memorability.
Clean, high-contrast layouts that placed the product front and center, ensuring it looked premium and modern.
For the website, I designed a series of interactive hero sections, each dedicated to one flavor. The concept revolved around the energy of the product — liquid splashes, bold typography, and playful color transitions. The large “JUICY” type in the background added both identity and motion, subtly guiding the viewer’s attention to the product.
Each section includes key details like flavor description and bottle sizes, giving the layout a marketing-ready structure while keeping it visually immersive.
Challenges & Solutions
Balancing Vibrancy and Minimalism:
Early prototypes were too busy. I solved this by reducing background distractions and focusing on one primary visual element — the shake bottle — supported by a consistent splash effect that conveyed motion and freshness.
Maintaining Brand Consistency Across Flavors:
Each flavor had its own vibe, which risked inconsistency. I established a unified design system — same layout, typography, and bottle structure — while using flavor colors to differentiate.Creating Realistic Product Visuals:
Since product photography was limited, I generated high-quality 3D mockups for each bottle. Each was fine-tuned to ensure realistic lighting, condensation details, and color accuracy, matching the tone of actual beverages.Designing for Emotion:
My goal wasn’t just to showcase shakes — it was to make people crave them. Through visual storytelling, I used smooth gradients, playful splashes, and high-contrast visuals to evoke freshness and indulgence.
The Outcome
The final design system unified the brand identity across all flavors and platforms, from packaging to digital screens. The website design now tells a cohesive story of flavor, freshness, and fun.
Each flavor page feels unique yet connected — a visual symphony of color, motion, and taste. The brand now reflects what it truly is: fun, refreshing, and deliciously modern.